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Automotive MarketingNews
- No limits: Small dealers go national with video streaming ad pilot March 18, 2024Technology from marketing software company Constellation is helping smaller auto dealers place affordable national advertising through NBCUniversal streaming options.
- Ford, Forever 21 partner on limited-edition clothing line March 15, 2024Available online or in stores now, the 28-piece collection features the Blue Oval logo as well as Mustang and Bronco graphics.
- Mercedes-Benz leans in on lower-priced models to drive U.S. sales in 2024 February 15, 2024Mercedes-Benz to veer from high-end models and EVs in hopes of topping 300,000 in U.S. sales this year.
- How Toby Keith helped Ford stay afloat during 2008 financial crisis February 14, 2024The late country music singer agreed to continue his long-running partnership with Ford for a fraction of the pay when it needed to cut costs.
- Rivian hires marketing chief from Meta after signing execs from Apple, Porsche and Stellantis February 14, 2024The new CMO, Jennifer Prenner, has held posts at Meta and Amazon. She joins recent executive hires from Apple and Porsche as Rivian prepares to present its R2 platform for future models in March.
- Guest commentary: How auto brands can transform the consumer experience February 13, 2024The solution lies in merging experiential and educational moments, turning facts into feelings.
- Ford dealership in Houston gets boost from NIL deals with college athletes February 10, 2024Chastang Ford has been able to support star athletes at the University of Houston via name, image and likeness deals, helping to boost the dealership's reputation in the community.
- Volkswagen Super Bowl LVIII commercial is ‘an American love story' February 7, 2024After a decadelong absence, Volkswagen is set to return as a Super Bowl advertiser and will use an emotional pull, teasers indicate.
- Buick prepares new campaign to advertise updated lineup February 7, 2024Buick's four-vehicle portfolio in the U.S. will be fully freshened or redesigned by the end of 2024.
- Lucid turns to Saks Fifth Avenue for test drives, marketing February 6, 2024As some EV startups recruit U.S. dealers for retail help, Lucid is partnering with Saks for Air sedan test drives and marketing. Air sales fell 10 percent in the fourth quarter to 1,734 despite generous promotions.
HVAC Marketing News
- A.O. Smith Names New President and CEOStephen Shafer is an accomplished business leader with deep global experience in manufacturing and in leading highly innovative businesses, a press release from A.O. Smith said.
- Heat Pumps and Other Hot Topics At AHR ExpoDuring a panel discussion at the AHR Expo, industry experts discussed a wide variety of topics including the refrigerant transition, workforce training, and the push for the adoption of heat pumps.
- ACCA Honors the Best in HVACR Contracting“Our 2024 award winners truly are an amazing group,” said ACCA board of directors chairman Stephen Pape. “They represent the most innovative contractors in their communities and are seen as the best of the best that ACCA and the industry have to offer.
- Smarter HVAC ProductsSmart HVAC products today need simplicity, seamless integration, while also achieving a reduction in energy usage.
- Heat Pumps and Refrigerant Changes driving Climate Change EffortsThis e-book includes a summary of sustainable HVAC developments, in particular of heat pumps and refrigerant changes to address climate change.
- Danfoss: CouplingThe new Universal Quick Disconnect (UQD) couplings provide heightened performance and reliability for liquid cooling, ensuring peak performance for critical applications.
- HVAC Contractors Need to Adapt to Repair MarketDue to economic conditions, HVAC contractors should be focusing on the residential repair market in 2024.
- Delta Electronics: Ventilation FanThe BreezRadiance bathroom ventilation fans RAD80-DGL and RAD80ELED feature heating function for better comfort.
- The NEWSMakers Podcast: Recruiting Minorities in HVACWe talk with HVAC contractor Anton Martin of English Air to get his thoughts on minority recruitment.
- Dehumidifier Manufacturer Offers New Warranty ProgramThe comprehensive warranty program includes a five-year replacement warranty, complemented by an additional one-year parts warranty.