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Automotive MarketingNews
- 2 former dealership employees who started new marketing firm settle lawsuit April 23, 2024A Massachusetts dealership has settled a lawsuit that accused two former employees of breach of loyalty, misappropriation of trade secrets and other claims for setting up a competing dealer-to-dealer digital marketing agency.
- Dealers raise concerns about how Scout, Sony Honda Mobility will sell vehicles April 20, 2024Dealers, associations and NADA have been sending inquiries to Scout Motors and Sony Honda Mobility on how the brands plan to sell vehicles.
- Ford Mustang Experience Center celebrates pony car fans April 18, 2024The Charlotte, N.C., event space is the latest effort by Ford to create unique experiences such as the Bronco Off-Roadeo, Mustang Dark Horse Track Attack and Ranger Raptor Assault School.
- Guest commentary: Video's role in selling vehicles in a buyer's market April 11, 2024One of the most effective ways to raise a dealership's brand online and influence car shoppers is with video.
- AI can help dealers boost customer service, make decisions April 11, 2024Dealers are using AI to enable their systems to aid in many decisions, said Rich Sands, CEO of Stella Automotive AI.
- How-to guide from TruVideo gives pointers on perfecting service inspection videos April 11, 2024TruVideo's new book helps service departments take impactful inspection videos to be more transparent with customers.
- Hyundai used New York to illustrate its product path forward March 30, 2024Hyundai Motor Group has a big story to tell at the moment, and it used the New York show to make sure people heard.
- Ford Mustang 60th anniversary party set for Charlotte speedway March 27, 2024Ford said it will send 2024 Mustang owners an "exclusive new feature" commemorating the nameplate's 60th anniversary via software update next month.
- Ranger Raptor buyers get schooled March 22, 2024The Ranger Raptor Assault School, a one-day experience in Utah's Tooele Valley, is included in the purchase of Ford's newest performance pickup.
- No limits: Small dealers go national with video streaming ad pilot March 18, 2024Technology from marketing software company Constellation is helping smaller auto dealers place affordable national advertising through NBCUniversal streaming options.
HVAC Marketing News
- BDR Reprises Leadership Excellence AcademyBDR’s Leadership Excellence Academy enhances key leadership competencies for success in the HVAC, plumbing, and electrical industries, the company said.
- Awards, NFL Star's Talk Highlight Carrier's Dealer MeetingCarrier inducted Greg Harnist and Tim Corcoran, of Corcoran & Harnist of Cincinnati, Ohio, and John Ambrosino, of Total Temperature Control of Wakefield, Massachusetts, into its Dealer Hall of Fame. Fred Habegger, of The Habegger Corp., received the Carrier Distributor Lifetime Achievement Award.
- Inspiring Young HVACR Professionals Through Cloud TechnologyAs the trades struggle to attract young workers, adding more technology could serve as a beacon.
- AprilAire Smart Thermostat Earns Energy Star CertificationEnergy Star certification affirms through field trials the ability of the AprilAire S86WMUPR to deliver energy savings as promised through optimal management of the heating and cooling equipment.
- Victaulic Solutions Help Fresh Meadow Complete Riser Replacement 6 Days Ahead of ScheduleWhen it comes to tackling a difficult and technical project with a tight deadline in a building still occupied by tenants, it pays to plan ahead.
- Denver-Area Plumbing Firm Adding HVAC Services“High 5 has been offering quality plumbing and drain services for more than a decade, and we’re always looking for ways to add value for our customers and our community,” said Levi Torres, co-owner of High 5.
- Submit HVAC Young Guns for 2024’s Top 40 Under 40For the 10th year in a row, The ACHR NEWS is looking to recognize individuals from every sector of the industry for this year’s Top 40 Under 40, including manufacturing, distribution, sales, engineering, marketing, contracting, and more.
- Goodman: Inverter Air Conditioner and Heat PumpsThe split system, side-discharge air conditioners and heat pumps were designed to free up space for backyards, rooftops, or patios while delivering quiet, premium-style performance.
- Johnson Controls Reports Progress on Sustainability Goals“At Johnson Controls, our focus on sustainability is a force multiplier accelerating our strategy, cutting our operating costs, and helping us attract and retain the best and brightest talent in the industry,” said George Oliver, chairman and CEO.
- Preserving Company Culture – Life After SellingTo preserve the time and hard work spent on developing a company culture, really take the time to ensure whoever the business is sold to is committed to preserving it.