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Automotive Marketing News
Toyota cuts marketing costs to fund randdToyota wants to follow the example of Tesla and Google, which rely heavily on cheaper, non-traditional marketing. Savings will be invested in emerging technologies such as autonomous vehicles.
Toyota, pressed to innovate, cuts marketing outlays to fuel randdToyota has begun slashing costs, starting with sales and marketing, and shifting resources into research that will help it keep up with new competitors, Reuters reported, citing people familiar with the matter.
Retailer Prime launches subscription serviceThe subscription service is part of the growth strategy of parent company Prime Automotive Group, which joins a budding trend of retailers and automakers experimenting with such plans.
BMW launches first U.S. ad from new agencyGoodby, Silverstein and Partners channels Albert Einstein in its first work for BMW since winning the account in March. The ad, "Relativity," promotes the brand's "Summer On" sales event.
Hyundai promotes World CupThe latest video to join our viral video charts is all about the FIFA World Cup. And Hyundai.
Ford settles suit with John Cena over sold GT supercarProfessional wrestler John Cena has settled with Ford following the automaker's lawsuit against him for his sale of his 2017 Liquid Blue GT supercar.
Hyundai Veloster, featured in 'Ant-Man,' proves to be a tiny superheroHyundai executives hope the 2019 Veloster will serve not only as an attention-grabber, but also as a steppingstone to other Hyundai models as the lifestyles of its buyers change.
Automotive News, Hireology partner on job listingAutomotive News has partnered with Hireology, an integrated hiring platform for dealerships, to expand the number of available jobs posted on its online Jobs Board.
Porsche throws a 70th birthday bashOn June 8, the automaker marked its 70th birthday with celebrations around the United States, with Porsche Cars North America and its U.S. dealers hosting Sportscar Together Day events for owners and the public.
HVAC Marketing News
Organizations: June 18, 2018The Air Conditioning, Heating and Refrigeration Institute (AHRI) welcomed Chiltrix Inc. (Chesapeake, Virginia) as a certification participant.
Manufacturer's Reps: June 18, 2018HTS New England (Peabody, Massachusetts) announced plans to merge operations with Control Technologies Inc. (Williston, Vermont).
Manufacturers: June 18, 2018Cambridge Engineering Inc. (Chesterfield, Missouri) acquired the Spec-Air and Ares brands of cooling products from Essick Air (Little Rock, Arkansas).
Contractor Services: June 18, 2018Harvest Partners LP, a New York-based private equity firm, acquired Dwyer Franchising LLC (Waco, Texas).
Software: June 18, 2018ServiceTitan (Glendale, California) was named one of the best workplaces for 2018 by Inc. magazine in its third annual survey of privately held companies.
Price Increases: June 18, 2018Aerovent, a division of Twin City Fan Cos. Ltd. (Minneapolis), announced a price increase between 6 and 9 percent for most products and programs, effective immediately.
Software: June 11, 2018GPS Insight (Scottsdale, Arizona) announced an investment from Bregal Sagemount aimed at supporting the company’s continued growth.
Residential Contractor: June 11, 2018ABC Home & Commercial Services (Austin, Texas) held a ribbon-cutting ceremony for its new office in Corpus Christi, Texas
Contractor Services: June 11, 2018Dewberry (Fairfax, Virginia) promoted John Coffey to associate vice president. He also manages the transportation group in the Bloomfield, New Jersey, office.
Commercial Contractor: June 11, 2018Compu Dynamics (Sterling, Virginia) named Chris Lydick director of infrastructure services.
Organizations: June 11, 2018ASHRAE elected Aaron Stotko, manager, commercial segment marketing, Uponor North America (Apple Valley, Minnesota), as treasurer of the Minnesota chapter, effective July 2018.
Manufacturers: June 11, 2018Motion Industries Inc. (Birmingham, Alabama), a wholly-owned subsidiary of Genuine Parts Co., entered a definitive agreement to acquire Power Industries Inc., also known as Santa Rosa MRO LLC (Santa Rosa, California).
Price Increases: June 11, 2018Twin City Fan & Blower Co. (Minneapolis) announced global price increases between 6 and 9 percent for most products and programs, effective immediately.
School: June 11, 2018HVAC Excellence granted accreditation of the HVACR program at State Technical College of Missouri (Linn, Missouri).