Blog
Automotive MarketingNews
- Ford Mustang Experience Center celebrates pony car fans April 18, 2024The Charlotte, N.C., event space is the latest effort by Ford to create unique experiences such as the Bronco Off-Roadeo, Mustang Dark Horse Track Attack and Ranger Raptor Assault School.
- Guest commentary: Video's role in selling vehicles in a buyer's market April 11, 2024One of the most effective ways to raise a dealership's brand online and influence car shoppers is with video.
- AI can help dealers boost customer service, make decisions April 11, 2024Dealers are using AI to enable their systems to aid in many decisions, said Rich Sands, CEO of Stella Automotive AI.
- How-to guide from TruVideo gives pointers on perfecting service inspection videos April 11, 2024TruVideo's new book helps service departments take impactful inspection videos to be more transparent with customers.
- Hyundai used New York to illustrate its product path forward March 30, 2024Hyundai Motor Group has a big story to tell at the moment, and it used the New York show to make sure people heard.
- Ford Mustang 60th anniversary party set for Charlotte speedway March 27, 2024Ford said it will send 2024 Mustang owners an "exclusive new feature" commemorating the nameplate's 60th anniversary via software update next month.
- Ranger Raptor buyers get schooled March 22, 2024The Ranger Raptor Assault School, a one-day experience in Utah's Tooele Valley, is included in the purchase of Ford's newest performance pickup.
- No limits: Small dealers go national with video streaming ad pilot March 18, 2024Technology from marketing software company Constellation is helping smaller auto dealers place affordable national advertising through NBCUniversal streaming options.
- Ford, Forever 21 partner on limited-edition clothing line March 15, 2024Available online or in stores now, the 28-piece collection features the Blue Oval logo as well as Mustang and Bronco graphics.
- Mercedes-Benz leans in on lower-priced models to drive U.S. sales in 2024 February 15, 2024Mercedes-Benz to veer from high-end models and EVs in hopes of topping 300,000 in U.S. sales this year.
HVAC Marketing News
- Sila Services Acquires Contractor in Western New York“Partnering with T-Mark enhances our industry-leading position and expands our strong presence in New York," said Jason Rabbino, CEO of Sila Services.
- The NEWSMakers Podcast: HVACR EducationFerris State professor Eric Quilitzsch is a guest on the podcast to let us know what is new in the HVACR education segment of the industry.
- New York First to Win DOE Funding for Efficiency RebatesThe money, through the Inflation Reduction Act’s Home Electrification and Appliance Rebates program, is for direct-to-consumer rebates for the purchase of qualifying high-efficiency HVAC equipment, including up to $8,000 for a heat pump.
- Bosch, Honeywell Collaborate on Refrigerant TransitionBosch’s newest line of heat pumps will incorporate Honeywell’s Solstice low-GWP refrigerant, and Bosch technicians will be trained in the safe maintenance and installation of the next-generation low-GWP solutions.
- Mythbusting CO₂ Refrigeration Systems, Part 1Scott Martin from Hillphoenix debunks some of the myths that surround the use of CO2 in commercial refrigeration systems.
- New Controls, New Refrigerant for Compact Carrier ChillerCarrier's AquaSnap 30MP will now come with the refrigerant R-32, which was chosen for its lower environmental impact, high energy efficiency, wide availability, and ease of use, the company said.
- Navigating Technology Adoption in the HVACR TradesWhile new technology can certainly help streamline certain aspects of HVAC business operations, like accounting and inventory management, it still needs to be viewed as a tool to augment the capabilities of employees, not replace them entirely.
- DOE to Smooth Path for Commercial Building Heat PumpsThrough the Commercial Building Heat Pump Accelerator, manufacturers will produce higher-efficiency and lifecycle-cost-effective heat-pump rooftop units and commercial organizations will evaluate and adopt next-generation heat-pump technology.
- How Contractors Can Mitigate the Risk of Ignition When Working with A2L RefrigerantsIn the second installment of this series, the topic of flammability is addressed. We ask Chemours technical trainer Don Gillis what steps contractors should take to mitigate the risk of ignition when working with A2L refrigerants.
- The Evolution of (Smart) Thermostat CapabilitiesThermostats have come a long way since the first thermostat hit the market. So, it makes sense that consumers demand more from the technology’s capabilities than ever before.