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Automotive MarketingNews
- 2 former dealership employees who started new marketing firm settle lawsuit April 23, 2024A Massachusetts dealership has settled a lawsuit that accused two former employees of breach of loyalty, misappropriation of trade secrets and other claims for setting up a competing dealer-to-dealer digital marketing agency.
- Dealers raise concerns about how Scout, Sony Honda Mobility will sell vehicles April 20, 2024Dealers, associations and NADA have been sending inquiries to Scout Motors and Sony Honda Mobility on how the brands plan to sell vehicles.
- Ford Mustang Experience Center celebrates pony car fans April 18, 2024The Charlotte, N.C., event space is the latest effort by Ford to create unique experiences such as the Bronco Off-Roadeo, Mustang Dark Horse Track Attack and Ranger Raptor Assault School.
- Guest commentary: Video's role in selling vehicles in a buyer's market April 11, 2024One of the most effective ways to raise a dealership's brand online and influence car shoppers is with video.
- AI can help dealers boost customer service, make decisions April 11, 2024Dealers are using AI to enable their systems to aid in many decisions, said Rich Sands, CEO of Stella Automotive AI.
- How-to guide from TruVideo gives pointers on perfecting service inspection videos April 11, 2024TruVideo's new book helps service departments take impactful inspection videos to be more transparent with customers.
- Hyundai used New York to illustrate its product path forward March 30, 2024Hyundai Motor Group has a big story to tell at the moment, and it used the New York show to make sure people heard.
- Ford Mustang 60th anniversary party set for Charlotte speedway March 27, 2024Ford said it will send 2024 Mustang owners an "exclusive new feature" commemorating the nameplate's 60th anniversary via software update next month.
- Ranger Raptor buyers get schooled March 22, 2024The Ranger Raptor Assault School, a one-day experience in Utah's Tooele Valley, is included in the purchase of Ford's newest performance pickup.
- No limits: Small dealers go national with video streaming ad pilot March 18, 2024Technology from marketing software company Constellation is helping smaller auto dealers place affordable national advertising through NBCUniversal streaming options.
HVAC Marketing News
- Chemours Halts Sales of R-404A and R-507 RefrigerantsChemours is ending its sales of the refrigerants R-404A and R507, effective immediately, in support of regulatory requirements in the U.S. and Canada.
- Heat Pumps: What’s in a Name?Experts discuss some of the issues that arise when selling and installing heat pumps in climates where the primary need is for cooling and not heating.
- Southern Home Services Acquires Florida ContractorDavid Gray Electrical, Plumbing, Heating & Air will continue to operate under its current name and branding, and SHS plans to retain current employees,
- Repairing Damaged Electrical WiringRegularly inspect refrigeration equipment wiring for damaged or loose connections, especially in older systems that have not been properly maintained.
- ServiceTitan Partner to Help Contractors Offer FinancingThrough the partnership, Synchrony will enable contractors to offer customers the option to apply for financing through ServiceTitan’s software platform.
- What Millennial Homeowners Want From an HVAC ContractorAccording to a survey comprised of more than 400 homeowners, there are three key ways in which millennials differ from previous generations in regard to their HVAC purchase decision-making.
- JCI-Hitachi Brings Commercial VRF System to North AmericaThe air365 Max with HeatForce heat pump can operate at 100% heating capacity with outdoor temperatures as low as -13°F and at 90% capacity down to -22°F.
- Paris Olympics Won’t Have A/COrganizers for the Paris Olympics are working to keep athletes cool at the 2024 Olympic Games, but it doesn’t involve air conditioning. Instead, an underground cooling system will be installed.
- Granite Group Acquires Premier Supply GroupIn the near term, Premier Supply Group and its Degrees of Comfort showroom will operate under the current brand names, but a rebranding is planned.
- Top 40 Under 40 Contest ReturnsThe ACHR NEWS is once again holding its HVAC Top 40 Under 40 contest.