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Automotive MarketingNews
- Renault recruits consumer goods veteran as global marketing chief November 15, 2018Renault has appointed former Unilever executive Francois Renard as global marketing director, replacing Thierry Koskas, who will become president of Renault Sport Racing.
- AutoNews Now: China's Zotye plans U.S. sales, franchises November 13, 2018Chinese automaker Zotye's U.S. sales plan: Budget CUVs, flexible facilities; JCI selling battery unit; Ford 'Baby Bronco' spied; Toyota rewards a hero; Remembering Stan Lee.
- A self-fulfilling prophecy November 12, 2018The economy may be delicate, but there's no reason strong automotive sales won't continue for the next few years.
- Mercedes returns to roster of Super Bowl advertisers November 11, 2018Mercedes-Benz #8212; whose name adorns the Atlanta stadium where Super Bowl LIII will be played #8212; is returning to the game as an advertiser after sitting out the NFL's championship showdown in 2018.
- Nissan earnings fall 21% as U.S. turnaround stalls November 8, 2018Nissan said its push to improve profitability in the U.S. is taking more time and money than expected. The automaker's North American profit climbed 13 percent but fell 21 percent globally.
- Nissan earnings fall 21% as U.S. turnaround slows November 8, 2018Nissan said its push to improve profitability in the U.S. is taking more time and money than expected. The automaker's North American profit climbed 13 percent but fell 21 percent globally.
- Why would any automaker pass up an auto show? November 5, 2018Consumers consider it entertainment #8212; and are willing to pay for the experience, which is essentially the start of the sales process.
- J.D. Power Marketing Roundtable focuses on tech October 29, 2018Auto marketers shared their insights at the J.D. Power marketing event, where they discussed everything from subscription services to the use of bots to sell cars.
- porsche-rennsport-reunion-vi October 22, 2018The buzz about Porsche's Rennsport Reunion VI at the WeatherTech Raceway Laguna Seca near Monterey, Calif., last month just doesn't stop. So we decided to give it another, closer look.
- 'Ford Proud' marketing campaign shows company swagger October 22, 2018Ford Motor Co. is transforming its business for the future, but it wants consumers to know that it's still very good at building the cars and trucks on sale today.
HVAC Marketing News
- FYI: Nov. 12, 2018For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: Nov. 5, 2018For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: Oct. 29, 2018For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: Oct. 22, 2018For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: Oct. 15, 2018For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: Oct. 8, 2018For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: Oct. 1, 2018For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: Sept. 17, 2018For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: Sept. 10, 2018For your information newsbriefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: Sept. 3, 2018For your information newsbriefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.