Automotive MarketingNews

• Casa de Cadillac keeps iconic status as brand image evolves February 24, 2020
  Dealer Howard Drake has had to find a balance between meeting Cadillac's evolving brand standards and protecting his California dealership's landmark status, a pillar of famous Ventura Boulevard.
• Marketing exec says dealers are missing a golden opportunity February 24, 2020
  David Boice, CEO of marketing firm Team Velocity, says dealers are failing to tap a potentially rich source of business. He says dealerships' returning customers should have online experiences that are relevant to their personal details and the cars they're driving.
• Auto marketing's sharp new tool February 24, 2020
  Armed with artificial intelligence, a dealership can laser in on the right consumers at the right time, based on how shoppers click — or don't — and hit them with different kinds of crafted messages.
• Lyft buys digital car-top advertising startup Halo Cars February 21, 2020
  Lyft and larger rival Uber are pursuing different roads in search of profitability. Halo Cars was founded in 2018 and has operations in U.S. markets such as New York and Chicago.
• CDK to sell digital marketing business to Ansira February 20, 2020
  CDK's digital marketing business was earmarked for sale for nearly eight months. CDK said the transaction is expected to close in the first half of this year.
• Subaru lands naming rights for Philly's MLS stadium February 18, 2020
  Major League Soccer's Philadelphia Union will play at 18,500-seat Subaru Park starting this season. It marks the first stadium-naming-rights deal for the Japanese automaker globally.
• Redesigned Outback gives Subaru something interior to talk about February 17, 2020
  Subaru of America is making the redesigned interior a selling point. It bolstered the cabin with more premium materials throughout, including an 11.6-inch tablet-style touch screen infotainment system on all but its base trim.
• Honda, Acura launch CPO ad campaign February 16, 2020
  Honda and Acura are launching a national ad campaign for used cars and SUVs as the automaker ramps up its certified pre-owned program to help customers facing rising new-car prices and dealers trying to improve profitability.
• Ford courts Bronco buyers February 15, 2020
  The automaker in recent months has arranged sponsorship deals for two desert racing events, in an effort to reintroduce itself to the off-road community.
• Cars.com debuts digital video marketing strategy February 15, 2020
  Cars.com said one pilot of the digital video marketing strategy it's calling Fuel yielded a 153 percent increase in new users visiting the dealership's website.