Blog
Automotive MarketingNews
- Pricey Maybach ready to roll out October 26, 2020The Alabama-built Mercedes-Maybach GLS is the most expensive passenger vehicle made in America.
- Hot dog! Wieners hit road again October 26, 2020Oscar Mayer briefly sidelined its 300-hp frankfurters in the spring, but their tours resumed after the company decided it needed to give Americans a source of amusement now more than ever.
- Driver-assist systems require more than trust October 24, 2020Instead of seeking trust, automakers should emphasize the collaborative nature of the technology, says Matthew Young, director of research at Thatcham Research, an automotive safety agency based in the United Kingdom that develops repair methods and conducts crash tests.
- Nissan fine-tunes senior exec roles in North America October 22, 2020Judy Wheeler, 58, will oversee U.S. sales and be tasked with shoring up the brand's retail operations.
- Mazda draws hundreds of entries for 50-car 'Heroes' giveaway October 21, 2020Honorees -- U.S. residents who have supported their communities during the coronavirus pandemic -- will be announced starting Dec. 2 and receive a 100th Anniversary Special Edition of the Miata convertible.
- New York auto show moving to August 2021 October 20, 2020Show organizers cited the ongoing pandemic as well as a desire to take advantage of an upcoming 100,000-square-foot expansion to the Javits Center.
- Acura pushes upmarket with performance-focused redesigns October 19, 2020With new generations of its NSX, RDX, TLX and MDX models, the luxury brand marks a milestone in the return to its performance roots.
- Lordstown taps QB to pitch electric truck's ‘endurance' October 19, 2020The Ohio startup has hired Joe Burrow, the Cincinnati Bengals' rookie quarterback, to be the star of its "Work for it" marketing campaign.
- Boost in digital marketing spend aids retailers as pandemic lingers October 18, 2020The sudden importance of service marketing in the early days of the pandemic led many dealers to closely examine new strategies.
- Dealership sees recovery role in targeted social media marketing October 18, 2020Woody Buick-GMC in Naperville, Ill., is spending $2,500 a month on highly targeted social media and SEO efforts. It's money well spent.
HVAC Marketing News
- FYI: News Briefs in HVAC - October 19, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - October 5, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - September 21, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - September 7, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - August 24, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - August 10, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - July 27, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - July 13, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - June 29, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - June 15, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.