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Automotive MarketingNews
- How car repair is being disrupted by mobile offerings and valet service September 28, 2023As startups Roda and Goodhood rebrand and roll out new marketing, established players such as Ford and AutoNation try to beef up convenience.
- Flow, Pohanka, Holman among investors for digital marketing company Orbee September 15, 2023Several dealership groups are investing in Orbee, which provides data management and digital marketing services for the sector.
- Ford hires Lisa Materazzo from Toyota as CMO September 12, 2023The automaker also announced new roles for two members of the founding family, Elena Ford and Will Ford.
- Alfa Romeo looks to channel hype into U.S. sales September 10, 2023The Italian brand is working to leverage the newly unveiled 33 Stradale, ads for the Tonale and a top performance in the J.D. Power Initial Quality Study into higher U.S. sales.
- Guest commentary: Automakers are missing an opportunity to sell more EVs to women September 10, 2023Women have long been influential in new-vehicle purchases. But somehow, the EV market is sidestepping them.
- Towering dealership landmark is toppled August 13, 2023A 26-foot statue that had been a San Antonio landmark since the 1960s was felled by Hyundai's dealership standards.
- Lego Corvette marks car's 70th anniversary August 6, 2023The 1,210-piece kit went on sale last week for $150.
- Column: Youth matters most in auto retail technology calculations August 1, 2023Young adults are a preferred marketing audience. Auto retailers' ongoing technology improvements keep them in mind.
- Audi's Hildegard Wortmann: ‘Edutainment' needed to boost consumers' confidence in EVs July 30, 2023Hildegard Wortmann, head of sales and marketing for Audi, said automakers need to focus EV marketing efforts on 'edutainment' about living with an EV to ease consumer apprehension about leaving combustion vehicles.
- Column: Barbie girls in a GM world July 27, 2023The presence of the Chevrolet Corvette, GMC Hummer EV and Chevy Blazer — from the only major automaker led by a female CEO — works well in a movie that is also statement about empowerment.
HVAC Marketing News
- Think You Know HVACR Lingo? Try This Week's DuctWordEach week, DuctWord gives players six guesses to decode a hidden word. The word of the week will be related to the HVACR industry and, once solved, will link to one of our most popular articles on the topic. There’s also a leaderboard where players can log their high scores to win bragging rights.
- Experience Center is Uponor's New Training SpaceThe Uponor Experience Center is part of the company's North American headquarters campus and is surrounded by corporate offices, a research and design facility, and manufacturing space.
- EPA Approves New Refrigerants For RefrigerationEPA recently expanded its list of acceptable refrigerant substitutes for new refrigeration equipment to include R-471A and R-515B.
- Copeland: Universal Hot Surface Ignition (HSI) ModuleThe White-Rodgers 50E47U-843 universal hot surface ignition (HSI) module is a control designed for maximizing capability with existing HSI systems.
- Promotions Announced at Tech Provider XOiIn their new roles, enterprise account executive Austin Piazza and account executive Lindsey Fisher are responsible for developing and enhancing relationships and educating the industry about XOi’s capacity to help contractors solve the skilled-trades gap and grow their businesses.
- California Looks to Further Reduce HFC EmissionsDespite current rules, California is coming up short on reducing HFC emissions and is seeking input from the public on how to identify further cuts.
- Beijer Ref's Heritage Distribution Acquires AMSCOAMSCO Supply, a family owned company, will continue to operate under its own brand in both distribution and marketing.
- Hot New Cooling TechnologiesThe decarbonization trend has spurred the development of new cooling equipment technologies that often use humidity control to increase efficiency and reduce emissions.
- ECM's ThermaClear Heading to Asia-Pacific RegionECM Technologies' ThermaClear, an anti-thermal degradation product, has been proven to restore lost HVAC efficiency, improve IAQ, and reduce energy consumption, resulting in more sustainable environments, a statement from the company said.
- Southern Acquires Maryland HVAC ContractorUnder the agreement, Presidential Heating & Air Conditioning will continue to operate under its current name and branding. Southern Home Services said it’s committed to retaining all current Presidential employees.