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Automotive MarketingNews
- To win customers, promote your experiences, not just your vehicles April 20, 2021To think like a disrupter, dealerships should ask themselves how they're promoting the convenient customer experiences they may have built.
- Tesla apologizes as anxiety grows after driver protest April 20, 2021The government and social media blowback stemmed from an embarrassing incident Tesla faced on Monday at the Shanghai Auto Show. An angry protester climbed on top of one of its display vehicles shouting that her car’s brakes had lost control.
- Nissan's 600-hp hamburger helper April 19, 2021In Japan, toy versions the of storied sports car are now being marketed as freebies in McDonald's Happy Meals.
- Filmmaker Chris Paine on who killed the EV1 April 18, 2021An early adopter of the vehicle has been monumental in telling the story -- or, to some, just one version of the story -- of the EV1.
- Honda taps H.E.R. for return of Civic Tour concert series but must overcome livestream fatigue April 14, 2021H.E.R. will perform at the April 28 event hosted on Live Nation's Twitch channel as the automaker seeks to build buzz for the 2022 Civic.
- In digital age, dealers feel pressured to self-promote April 12, 2021Vroom made waves with its Super Bowl ad, a "hyperbolic" take on the dealership experience. Some say franchised retailers need to do better at promoting their own convenient experiences.
- Toyota sticks with Pinterest for minivan push April 12, 2021The agencies the automaker hired for the campaign had a goal: Tell influencers' stories on the social media platform to quash the idea that only "soccer moms" drive minivans.
- Ad process evolves with pandemic April 12, 2021It was a hectic year on the marketing front, with agencies and automakers having to adjust to stunted travel, stringent testing and smaller crews on sets.
- Shelby GT350 gets its one shining moment April 12, 2021Out of an all-GT Final Four, the 1965 Mustang Shelby GT350 emerged as the winner of Ford's version of March Madness.
- Blind racer gets Cruise support, but he'll drive April 12, 2021The automated driving company is sponsoring Dan Parker's attempt to set a world speed record as a way to promote the potential for AV technology to help visually impaired people get around more easily.
HVAC Marketing News
- FYI: News Briefs in HVAC - April 19, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - April 5, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - March 8, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - February 22, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - February 8, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - January 25, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - January 11, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - December 14, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - December 7, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - November 16, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.