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Automotive MarketingNews
- Genesis GV80 Super Bowl ad is launch of new brand identity January 26, 2020Armed with its new crossover, Genesis is leveraging the Super Bowl, celebrity couple John Legend and Chrissy Teigen, a new logo and the Young Luxury slogan to raise its American profile.
- Genesis to make first Super Bowl splash with John Legend, Chrissy Teigen January 24, 2020The power couple were chosen as the brand's "spokespeople" to throw a going away party for "old luxury" and introduce Genesis' "young luxury" marketing campaign with two teasers for the brand's first Super Bowl ad.
- Kia shines light on homelessness with Super Bowl ad January 23, 2020For every yard gained during the game, the automaker will give $1,000 to three charities helping the homeless: Covenant House, Positive Tomorrows and StandUp For Kids.
- Volvo to give away $1 million in cars if a safety is scored in the Super Bowl January 21, 2020The promotion ties in to the automaker's history of safety innovations.
- The shirt is as bulletproof as the windows January 20, 2020Tesla has memorialized one of the most memorably ad-libbed vehicle unveilings in automotive history with the "Cybertruck Bulletproof Tee."
- A Rogue might be more appropriate January 20, 2020Volkswagen sees a marketing opportunity in the Duke and Duchess of Sussex, as they prepare to step back from the British monarchy.
- Snapchat ads get young buyers' attention January 18, 2020In one example, a California dealership spent just $700 on Snapchat filters during a local surfing contest that drew 200,000 views.
- 2020 Detroit auto show adds European supercar festival called Motor Bella January 14, 2020Motor Bella will feature Italian and British supercars, provided by global auto companies, local dealers and car clubs.
- Malware disrupts services for marketing company AutoWeb January 14, 2020The company, formerly known as Autobytel, said in a filing that it hired third-party consultants and forensic experts to assist in restoring systems and investigating the incident.
- Millennials could end up being a boon to the U.S. auto market January 13, 2020By 2025, there will likely be a record 245 million licensed drivers in the U.S. That could result in an extra 3 million vehicle sales a year.
HVAC Marketing News
- FYI: News Briefs in HVAC - January 13, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - December 30, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - December 16, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - December 2, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - November 18, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - November 4, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - October 21, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - October 7, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - September 23, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - September 9, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.