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Automotive MarketingNews
- Paragon Honda goes long to create ad viewers won't skip June 14, 2021Instead of focusing on a quick-hit video that tries to leave a lasting impression in the first few seconds, the dealership worked with Google to create a longer production. The results were surprising.
- Swap a Picasso for a Polestar — but only for a limited time June 14, 2021The brand is soliciting proposals from customers who want to buy one of its $155,000 plug-in hybrids by trading in art from their collections.
- Social media team boosts engagement for Maryland retailer June 14, 2021An in-house marketing team has helped an eight-store Maryland dealership group increase its market share and the quality of its social media traffic.
- No need for fancy cameras to make quality ads June 14, 2021Google directed the Tier10 ad agency to shoot a campaign with an iPhone to show dealers that they don't need costly equipment to produce top-notch YouTube spots.
- GM China venture betting on cult status to sell a million EVs June 7, 2021The joint venture between General Motors and two state-backed China automakers aims for annual sales of 1.2 million electric vehicles next year.
- Actually, we saw this truck coming from miles away June 7, 2021The Maverick, a new compact pickup being unveiled this week, has been in the works for years, as readers of Automotive News should well know by now.
- Ford to reveal Maverick small pickup June 8 June 3, 2021The automaker has tapped actress Gabrielle Union to reveal its latest entry-level offering via social media channels and the streaming service Hulu.
- 7-Eleven to install EV fast chargers at 250 N.A. stores June 1, 2021The convenience chain's plans underscore the ongoing market challenge in the transition to EVs: consumer range anxiety.
- A Nissan Leaf for 99 cents — but there's a catch May 31, 2021A Virginia dealership offered a two-year lease on a Nissan Leaf to anyone who bought a Titan pickup at full price.
- Dancing the night away in a dealership May 31, 2021When a Virginia high school was in danger of having to cancel its prom for the second year in a row, the used-car dealer across the street stepped in to save it.
HVAC Marketing News
- FYI: News Briefs in HVAC - June 14, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - May 31, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - May 17, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - May 3, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - April 19, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - April 5, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - March 8, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - February 22, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - February 8, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - January 25, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.