Automotive MarketingNews

• Badge shows off 2020 Corvette's Tonawanda pride November 11, 2019
  Tonawanda's mark will live forever on the engine of the 2020 Corvette.
• Ford, Toyota get high marks for diversity November 11, 2019
  Ford Motor Co., Toyota Motor Corp. and General Motors topped the industry in the Rainbow/PUSH Coalition's 2019 Automotive Diversity Scorecard released this month.
• Idris Elba, ex-Ford employee, to star in new EV campaign November 11, 2019
  Ford is leveraging the fact that Elba in the 1980s worked at a Ford factory in the U.K. before his acting career took off.
• Reinvented Tokyo Motor Show beats the odds and exceeds attendance target November 8, 2019
  The odds were against it, but the beleaguered Tokyo Motor Show — championed and reinvented by Toyota boss Akio Toyoda — not only met its ambitious attendance target but exceeded that 1 million-visitor goal by good measure when doors closed last week.
• Cars.com hires former Hyundai marketing chief Evans as EVP November 6, 2019
  Dean Evans will lead Cars.com's efforts to create new marketing tools, including digital video, intended to boost dealer profitability. Evans most recently spent four years as chief marketing officer for Hyundai Motor America, a role he left in mid-October.
• Audi taps ad agency for global technology campaign November 5, 2019
  Volkswagen Group's luxury brand said ad agency 72andSunny would handle a project aimed at redefining Audi’s “Vorsprung durch Technik​” marketing slogan, which translates to “progress through technology.”
• Sedan poised for comeback? November 4, 2019
  Young customers could rebel against high-riding SUVs in favor of sleek sedans to avoid being like their parents, automakers say.
• Luxe buyers' aspirations draw brands to Pinterest November 4, 2019
  Lincoln is working to leverage the Pinterest crowd's affinity for expensive vehicles. The site's research finds that it reaches 60 percent of adults with household incomes of at least $100,000 and 80 percent of women in six-figure households.
• MVP gets '20 Corvette ? eventually November 4, 2019
  Chevrolet hasn't started building the midengine Corvette yet, so the one it handed over to Washington Nationals pitcher Stephen Strasburg after the World Series was just for show.
• Nissan Titan gets strategy shift October 28, 2019
  The bright red Nissan badge that will appear on the front grille of the 2020 Titan XD PRO-4X pickup next year is more than a fashion statement. It's a signal that Nissan's strategy in the full-size pickup market is shifting.