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Automotive MarketingNews
- Daimler to decide Smart future by year-end, report says March 25, 2019Daimler will decide on the future of Smart by the end of this year as it loses patience with losses at its microcar brand, German business paper Handelsblatt reported.
- If at first you can't sell EVs, at least try March 21, 2019It's no small thing to get consumers to understand, let alone embrace, a new and peculiar type of automobile. But a little more good-faith effort would help.
- Ford launches Expedition ads ahead of production boost March 19, 2019Ford hopes to capitalize on strong demand for its largest SUV with new ads showcasing its comfort and capability.
- Tesla will drop 'misleading' marketing in Germany touting Model 3 March 7, 2019Tesla agreed to get rid of fuel-savings claims for its Model 3 sedan in Germany that a fair-competition watchdog said are misleading.
- Get tips to boost market share at AN event in L.A. March 4, 2019At Marketing 360 event May 2 in Los Angeles, auto industry marketers will discuss steps their companies are taking to maintain and grow market share amid unprecedented changes in consumer behavior.
- First Ford Ranger ads target 5 cities with hyperlocal approach March 1, 2019Titled "Tough Has More Fun," the series of billboards and commercials spotlights 15 men and women who ski, surf, mountain bike and rock climb, with the help of their Ranger.
- Tesla to drop stores for online sales only March 1, 2019Tesla said it will largely abandon its long-controversial retail model of factory-owned stores, turning instead to an equally radical model for selling vehicles — online sales only.
- Zotye hires industry vet Thompson February 25, 2019Zotye, the Chinese automaker with plans to launch retail operations in the United States in late 2020, has added two marketing veterans to its leadership team, including industry veteran Jan Thompson.
- Cadillac grabs some of the Oscar spotlight February 25, 2019Cadillac is celebrating its fuller lineup of crossovers and SUVs with a new tag line and ad campaign focusing on the utility vehicles.
- Cadillac tweets unrequited valentines February 23, 2019Cadillac wanted to make love, not war, with its luxury rivals on Valentine's Day. The results were mixed.
HVAC Marketing News
- FYI: News Briefs in HVAC - March 25, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - March 18, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC – Mar. 11, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC – Mar. 4, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC – Feb. 25, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: Feb. 11, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: Feb. 4, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: Jan. 28, 2018For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: Jan. 21, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- AHR EXPO Show EventsThe AHR Expo is the world’s largest HVACR event, attracting the most comprehensive gathering of industry professionals from around the globe each year.