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Automotive MarketingNews
- COVID-19 is ruining the timing for eagerly awaited new models March 28, 2020With factories furloughed and showrooms shuttered, automakers are having to rethink go-to-market strategies for several key models.
- Automotive marketing shifts amid uncertainty March 23, 2020Without the important marketing avenues that major sporting events provide, auto brands will have to regroup at a moment when buying a vehicle will take a back seat for consumers dealing with layoffs and economic uncertainty.
- No Ram pickup for Iditarod winner this year March 23, 2020An Alaska dealership dropped its longtime sponsorship of the dog sled race after the animal welfare group PETA bombarded FCA with emails, TV commercials and protests.
- Some dealers opt out of factory ad dollars March 23, 2020As retailers try to grab consumer attention in the digital age by tailoring campaigns for their markets, they are increasingly experimenting with vendors that don't have preferred status with the automaker.
- Akio's advice: Don't worry, be happy March 23, 2020Everyone just needs to stay calm, work together and be positive, the chairman of the Japan Automobile Manufacturers Association urged.
- Toyota is facing an Olympic-size nail-biter March 22, 2020The Japanese automaker has committed nearly $1 billion over the past five years to make a technology splash at the 2020 Tokyo Summer Olympics. Now many are suggesting the games might have to be canceled.
- Toyota bags sales spots, pushes optimistic 'better days' message March 20, 2020Toyota pulled down its normal March sales marketing campaign in favor of a new national commercial aimed at reinforcing Toyota's commitment to its employees, dealers and customers during the coronavirus crisis.
- Ford pulls national vehicle ads, replacing them with a crisis-response campaign March 16, 2020The spots were rapidly produced starting late last week as Ford execs realized their normal marketing plans would no longer cut it as the coronavirus pandemic overtakes nearly every facet of American life.
- Ford gives Kentucky Derby more horsepower than usual March 16, 2020The automaker, whose stable of vehicles includes the Mustang and soon the Bronco, has signed a five-year sponsorship deal with Churchill Downs.
- This criticism of U.S. Soccer is brought to you by VW March 16, 2020Volkswagen, the presenting sponsor of the team, blasted the organization for arguing that female players should be paid less than men.
HVAC Marketing News
- FYI: News Briefs in HVAC - March 23, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - March 9, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - February 24, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - February 10, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - January 13, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - December 30, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - December 16, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - December 2, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - November 18, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - November 4, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.