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Automotive MarketingNews
- GM, Ford continue winning streak for loyalty January 16, 2019GM extended its streak as the top manufacturer in IHS Markit's Loyalty Awards program to a fourth year, with Ford customers displaying the most loyalty to a specific make.
- Hyundai punts on NFL sponsorship deal January 15, 2019Hyundai isn't striking a new sponsorship deal with the NFL when its four-year partnership ends after this season, clearing the way for another automaker to take the mantle.
- Cadillac to close door on New York home April 1 January 14, 2019Cadillac has been winding down operations at Cadillac House in Manhattan and will sublet the space or break the agreement and return the space to the landlord. The lease agreement runs until 2025.
- Hyundai prepares Super Bowl game plan January 14, 2019Hyundai is going to leverage the Super Bowl to tout its Shopper Assurance program, the foundation of its retail strategy intended to make the buying process more convenient for consumers.
- VW signs marketing agreement with U.S. Soccer January 14, 2019Volkswagen has signed an agreement with U.S. Soccer to be its presenting automotive partner through 2022.
- For Silverado campaign, Chevy gets playful in print January 14, 2019Chevy believes much of Silverado's future growth will come from new customers to the pickup segment, so it's reaching out to nontraditional audiences.
- Chevy's latest 'Real People, Not Actors' ad disputed by advocates January 11, 2019Chevrolet's "Real People, Not Actors" TV ad involving vehicle reliability isn't sitting well with a consumer advocate group.
- Media agency Universal McCann, affiliates to cut 213 jobs in Detroit area January 11, 2019Universal McCann and affiliated agencies are laying off 213 employees in suburban Detroit, after losing their account with Fiat Chrysler Automobiles.
- BMW campaign promotes CPO using old ads January 8, 2019BMW's new ad campaign is for certified pre-owned BMW vehicles, so its ad agency Goodby is recycling the ads that were originally used for the vehicles when they were new.
- Chevy harnesses neuromarketing tech for 2019 Silverado ads January 7, 2019Chevy used neuromarketing for its new ad campaign for the redesigned 2019 Silverado.
HVAC Marketing News
- AHR EXPO Show EventsThe AHR Expo is the world’s largest HVACR event, attracting the most comprehensive gathering of industry professionals from around the globe each year.
- Directory Highlights: Jan. 7, 2019We estimate that more than 90 percent of all listings have at least one change each year.
- FYI: Dec. 24, 2018For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: Dec. 17, 2018For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: Dec. 10, 2018For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: Dec. 3, 2018For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: Nov. 26, 2018For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- Service Nation Receives Aggie 100 AwardPresident Matt Michel and Controller Kyle Scott were recognized at the ceremony, and Scott accepted the award on behalf of Service Nation.
- FYI: Nov. 19, 2018For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: Nov. 12, 2018For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.