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Automotive MarketingNews
- VW says it will have enough ID Buzz electric minivans for the world October 18, 2024U.S. consumers seem eager for the emission-free reinvention of a hippie icon, but it's unclear how many will be available.
- Fiat aims big with social media campaign for its tiny EV October 14, 2024In a video called "You Say Tomato, We Say Pomodoro," Fiat contrasts the 6,800-pound Cybertruck with the 2,900-pound 500e.
- VW Group-owned Navistar rebrands as International Motors September 26, 2024The company dates back to 1902 when McCormick Harvesting Machine Co. merged with Deering Harvester Co. along with three agricultural equipment firms.
- Daily 5 report for Sept. 25: Another Stellantis challenge: Advertising September 25, 2024When an automaker's sales fall, an advertising agency review is sure to follow.
- Ford's Marin Gjaja: Dispelling EV misperceptions is key September 24, 2024The COO of Ford's electric vehicle business unit said car shoppers don't fully realize the benefit of charging at home or having an in-vehicle generator.
- Rivian joins Tesla and Lucid with fresh referral programs September 9, 2024Rivian's new rewards program offers a $750 credit and six months of free charging to the Rivian owner making the referral and to the buyer of a new R1T pickup or R1S crossover, the company said.
- Toyota and Lexus offer SiriusXM 3-year payment option September 6, 2024Consumers, weary with subscription fatigue, can access streamlined vehicle audio services with one upfront fee.
- Cadillac helps lace up $5,000 custom shoes based on its EVs August 22, 2024Bespoke sneakers from designer Dominic Ciambrone borrow patterns, materials and colors from the Cadillac Lyriq, Celestiq, Optiq and Escalade IQ.
- Ineos Automotive's marketing boss departs for Lucid August 9, 2024One of the key executives behind Ineos Automotive's first major advertising effort has left the company.
- Audi and Costco Auto Program bring back new-vehicle incentives August 5, 2024Audi and Costco Auto Program brings back new-vehicle incentives with three incentives available: $1,000, $1,500 or $3,000.
HVAC Marketing News
- Princeton Air Founder Remembered for Selflessness, CharmJoseph Needham was remembered as a true gentleman, a selfless person who always thought of others before himself and had an abundance of wit and charm.
- District Energy System Picks Copeland Heat PumpsThe Markham District Energy facility differs from standard applications because instead of relying on conventional energy sources, it captures waste heat from sewage, which enters at about 5°C and is converted into 95°C usable heat.
- Ecobee Introduces New Smart Thermostat ModelThe ecobee Smart Thermostat Lite is compatible with most HVAC systems, including multi-stage systems with up to four-stage heating and two-stage cooling, radiant heating systems, and dual-fuel systems.
- 2024 Top Women in HVAC ListAll of these women have made a mark on the HVAC industry and continue to do so. While they serve in different areas of the industry, each is making a contribution to both improve the industry and make it a more welcoming career for females.
- 2024 Top Women in HVAC: Elena ChrimatMake sure you have some thick skin and don’t take offense to social biases that you’ll eventually run in to. Women can do anything they set their minds to — just set your mind to it and do it.
- 2024 Top Women in HVAC: Beth DischarI strongly believe that there should be more bold and in-your-face advertising campaigns directed towards women in the trades. This marketing strategy needs to drive it home, to everyone, that there are massive and inclusive employment opportunities in the trades.
- 2024 Top Women in HVAC: Renee FiorelliMy advice is simple: Don’t be afraid to pursue this industry if you have a passion for it. The HVACR field is full of opportunities, and your technical skills, creativity, and leadership can make a significant impact.
- 2024 Top Women in HVAC: Kelsey FullerDon’t be affected my any negative feedback or comments you may receive. If you’re passionate about what you do, you will succeed.
- 2024 Top Women in HVAC: Mary Jo HannThis is a great industry. We need to keep spreading the word. Features (like this) with such wide readership are a huge help. I think that mentorship and participation in national organizations also provide a camaraderie that many women don’t find in the day-to-day.
- 2024 Top Women in HVAC: Misty HaynesI aspire to mentor young female professionals in the HVACR space. Especially the women that desire to advance professionally while carrying the load as single parents.