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Automotive Marketing News
Consumers Union wants mpg ratings for heavy-duty pickupsConsumers Union is pressing the government to publish and require fuel-economy estimates for heavy-duty pickups, after its tests found diesel-powered trucks underperformed gasoline ones.
Mitsubishi to beef up U.S. marketing, hires new agencyMitsubishi, now under Nissan's control, is beefing up its marketing plans in the United States and has hired Butler Shine Stern and Partners to handle creative, social and digital duties.
Mercedes-AMG concept races to lifeMercedes-AMG visualizes the similarities between a race car and a future halo car.
QandA with Volvo CMO Matt O'RourkeAd agency Grey Group is taking advantage of Volvo's brand transformation to introduce ad campaigns built around unconventional storytelling. Matt O'Rourke, who leads the Volvo account at ad agency Grey Group, explains this new direction.
Marketing for autonomous technology turns conservativeAutomakers continue to feed buzz about self-driving cars, but their marketing strategies are still very much hands-on.
Aston Martin moves beyond Bond, explores conventional marketingAs Aston Martin transforms itself from a low-volume builder of just a few grand touring models into a high-end purveyor of supercars, it's changing its marketing to match.
Marketing the digital storefrontDealerships that have adopted online purchase tools have also altered their marketing strategies to promote the shopping experience.
Kia CMO Saad Chehab sees power in brand's youthAfter leaving FCA on a hot streak in 2015, Saad Chehab is back in the advertising game, this time as chief marketing officer for Kia Motors America. He'll have a lot on his plate.
How can dealers master Google? Google explains.Dealers and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding.
Cadillac's New York move opens up new marketing worldCadillac's New York journey has taken it on helicopter rides to the Hamptons, virtual-reality expeditions at auto dealerships, and forays into the worlds of art and fashion.
Cadillac's 'Let Go' campaign for Super Cruise pitches brand as pioneerCadillac's CMO calls Super Cruise "the perfect product" for showcasing Cadillac's heritage as an innovator.
Mercedes-Benz' Slaven says social marketing is people-intensiveMercedes-Benz USA's Drew Slaven talks about the brand's shift of resources to social media.
Ford agency's new creative chief on bringing mobility to marketingTito Melega, the new creative chief of Ford's agency plans to invoke the company's long and global legacy of moving people.
How best to use Google? Now, there's a playbookDealers and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding.
HVAC Marketing News
HVAC Residential Contractors: Sept. 18, 2017American Residential Services (ARS) of Memphis, Tennessee, is now including Nest Labs’ (Palo Alto, California) Thermostat E as a standard component in its base-level HVAC installations and more.
HVAC Distributor: Sept. 18, 2017Grainger (Chicago) was designated a “Best Place to Work for Disability Inclusion” by the American Association of People with Disabilities (AAPD) and the U.S. Business Leadership Network (USBLN).
HVAC Contractor Services: Sept. 18, 2017Graphic D-Signs Inc. (Washington, New Jersey) has been renamed and rebranded as Kickcharge Creative.
HVAC Organizations: Sept. 18, 2017Nexstar Network (St. Paul, Minnesota) named Alexa Bacuetes event planner and more.
HVAC Commercial Contractor: Sept. 11, 2017Owens Cos. Inc. celebrated its 60th anniversary.
HVAC Manufacturers: Sept. 11, 2017Axiom Industries Ltd. named Alan Zanidean national sales manager for North America, and more.
HVAC Distributors: Sept. 11, 2017Winsupply Inc. opened a plumbing company in Franklin, Tennessee, and more.
HVAC Organizations: Sept. 11, 2017The Plumbing-Heating-Cooling Contractors Association’s (PHCC) Educational Foundation received a 2017 Power of a Silver Award from the American Society of Association Executives (ASAE) for its national workforce awareness campaign, and more.
HVAC Contractor Services: Sept. 11, 2017JB & Associates Extended Warranties was named one of America’s fastest-growing private companies.