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Automotive MarketingNews
- Ford and Tesla boast high brand loyalty rates, but do they attract buyers? September 28, 2022S&P Global Mobility goes beyond loyalty rates to evaluate the conquest and defection ratios of brands, which analysts say paints a broader picture of success.
- 2023 Mitsubishi Outlander PHEV counted on to lift brand September 21, 2022Mitsubishi and its dealers believe the soon-to-launch Outlander PHEV will lift the brand out of its bargain-basement perception.
- Subaru, Lexus win best reputation survey for auto brands in 2022 September 20, 2022AutoNation and Hendrick were tops among dealership groups. Reputation analyzed 33 brands, about 20,000 dealerships and 5 million customer reviews to create its 2022 rankings.
- Auto parts make fashion statement September 18, 2022IAC Group highlights its products at the Detroit auto show on a gown worn by one of its top executives.
- Pony car pilgrims join Stampede September 18, 2022Ford summoned Mustang owners around the U.S. to see the newest generation revealed in Detroit.
- An auto show for the (prehistoric) ages September 18, 2022Dozens of lifelike dinosaur replicas are scattered around the convention hall as part of a family-friendly attraction, but their presence confuses some attendees.
- Chevy EV marketing push targets NFL for kickoff September 14, 2022The ads, focusing on the Equinox EV, Silverado EV and Blazer EV, which are all due to arrive at dealerships in 2023, will stress the theme "built for everyone, everywhere."
- General Motors to use NBCUniversal's data platform to target and track ads September 13, 2022GM will be able to match its customer and audience targets with NBCU's database.
- 2022 Detroit auto show: Fewer reveals, more experiences September 11, 2022Only about 10 new vehicles are slated to be unveiled, fewer than half the usual number of journalists are registered to attend and many major automakers are skipping it altogether.
- Volvo makes music with door slams to woo young buyers September 11, 2022The Swedish automaker collaborated with YouTuber Andrew Huang to make a video that's a soundtrack of vehicle sounds blended into a techno track.
HVAC Marketing News
- Heatcraft Refrigeration Products Promotes Bob Landi to VP and General ManagerHeatcraft Refrigeration Products LLC has promoted Bob Landi to vice president and general manager.
- Airzone Announces Compatibility with Whole-Home Automation PlatformsAirzone announced certified drivers for certain whole-home automation platforms, ensuring compatibility between systems from Crestron, Control4, ELAN, Lutron, and Savant.
- Two-way Radios Improve HVAC Business CommunicationEffective communication is key to the success of any business, and HVAC business owners and employees are no exception. One of the best tools for improving on-the-job communication is two-way radios.
- Tech24 Acquires Allied Service GroupTech24, backed by HCI Equity Partners, announced that it acquired Allied Service Group on September 23, 2022.
- Proper Superheat Can Protect Compressor From DamageOne of the worst enemies of a compressor is liquid refrigerant, so technicians should make sure the refrigeration system has proper superheat in order to protect the compressor from damage that can occur from flooding or slugging.
- EGIA Foundation Announces 2022 HVAC HERO Scholarship RecipientsThe EGIA Foundation announced its fifth annual class of HVAC HERO Scholarship recipients.
- HVAC Contractors: Don’t Ignore the Customer at the DoorReality strikes us pretty hard when we realize that most incoming leads a business receives are wasted. Are we asking for more customers while ignoring the one standing at the door, wanting to buy?
- Harris Becomes Factory Authorized Systems Integrator for Distech ControlsHarris, a mechanical contractor, announced it is now the factory authorized systems integrator for Distech Controls, serving the Bellingham, Washington area and the Pacific Northwest.
- California Bans Natural Gas FurnacesThe California Air Resources Board unanimously voted to approve a proposal that would eliminate the sale of gas-powered furnaces and water heating appliances by 2030.
- Dubson Heating, Air Conditioning & Refrigeration, Trane, and Ameren Illinois Energy Efficiency Program Announce PartnershipDubson Heating, Air Conditioning & Refrigeration Inc., the Trane Comfort Specialist in Monticello, and the Ameren Illinois Energy Efficiency Program announced their partnership during National Domestic Violence Awareness Month.