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Automotive MarketingNews
- Longtime marketing VP at Penske Automotive steps down August 6, 2020Penske Automotive Group said Terri Mulcahey, marketing executive vice president, has resigned for personal reasons. Tracy Cassady has been promoted to replace her.
- Alexa, was Jeep's ad better? August 3, 2020The Groundhog Day spoof with actor Bill Murray that topped USA Today's Admeter is now up against Amazon's Super Bowl spot and three other commercials for an Emmy Award.
- Niel Golightly lost his job at Boeing. What are the lessons here? August 3, 2020Longtime auto exec Niel Golightly lost his job at Boeing because of something he wrote in 1987 and soon regretted. There are lessons to be learned in his story.
- Fan buys a 911, Porsche delivers $1 million July 26, 2020Porsche Cars North America hatched a plan to auction a 911 sports car to raise funds for COVID-19 relief efforts. But not just any 911.
- Hyundai giveaway recognizes health care heroes July 26, 2020When Hyundai Motor America and the National Salute to America's Heroes had to cancel their 2020 Air and Sea Show in Miami Beach, Fla., because of coronavirus concerns, they didn't let it stop them from giving back.
- Audi's unused fleet vehicles a Silvercar lining for charities July 26, 2020Audi employees found a use for idle Silvercar fleet vehicles during the pandemic, helping a Texas nonprofit make food deliveries and feed more than 500 people daily.
- Presidential pickups July 20, 2020Two Chevrolet Silverado HD pickups formed the backdrop for remarks by President Trump recently on the White House lawn.
- Auto options need a rethink July 20, 2020As the economy works through the process of returning to a semblance of normalcy, strategic planners in the automotive industry will be expected to better target vehicle content to meet specific consumer demands more efficiently to addressing affordability and industry profitability.
- Podcast listeners in tune with brand ads July 18, 2020A recent Nielsen study found that half of vehicle shoppers who heard about products during a podcast visited a website for more information.
- Newly merged FCA-PSA entity will be called Stellantis July 15, 2020Fiat Chrysler and PSA said the Stellantis name "will be used exclusively at the group level, as a corporate brand" and that the names and the logos of the group's constituent brands will remain unchanged.
HVAC Marketing News
- FYI: News Briefs in HVAC - July 27, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - July 13, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - June 29, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - June 15, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - June 1, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - May 18, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - May 4, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - April 20, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - April 6, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - March 23, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.