Blog
Automotive MarketingNews
- Automakers create 'theater of the unexpected' September 16, 2019Competition in a tight automotive market has fueled a new marketing creativity, with auto brands popping up in all sorts of imaginative places.
- Inflatable billboard gives Lexus a lift in Motor City September 16, 2019For the Japanese luxury brand, which bought the naming rights under a four-year agreement in late 2017, the Velodrome is a way to boost brand recognition along a busy corridor in the heart of Detroit.
- Subaru welcomes surprise love from 'SNL' and 'Jeopardy!' September 16, 2019Subaru has been brought up organically in two popular TV shows, making for unexpected but welcomed surprises at Subaru of America's marketing department.
- Mercedes clashes with muralists September 16, 2019Mercedes-Benz is in a legal dispute with four artists who demanded compensation after the luxury brand photographed its vehicles in front of their murals for social media posts.
- Honda gets in the esports game September 16, 2019Automakers are stepping up their marketing on gaming platforms where they can reach younger buyers contemplating their first new vehicle.
- Buick's quest to find different customers: 'Think differently, act differently' September 15, 2019Buick is trying to shake its old image, using HBO, social media, streaming and other devices to attract a younger audience.
- Jeep's new spin on product placement September 14, 2019Jeep's "Songland" venture was an opportunity to rewrite the rules of product placement, according to Fiat Chrysler Automobiles' global marketing chief Olivier Francois.
- 2020 Lincoln Aviator ad campaign and tour begins Saturday September 13, 2019The new ad, directed by award-winning director Johan Renck, whose credits include "Breaking Bad" and "The Walking Dead," features actor Matthew McConaughey in a "surreal" setting.
- Ford electrifies icons for U.S. buyers unfazed by pump prices September 11, 2019Ford Motor Co. is hoping the sex appeal of an electric model invoking the performance of the Mustang muscle car and a battery-powered F-150 pickup will trickle down to other models.
- VW to unveil affordable e-cars in show of new era September 9, 2019VW will unveil the core brand’s electric-powered ID.3, the first model in an unprecedented $33 billion push to make battery-powered vehicles for the masses.
HVAC Marketing News
- FYI: News Briefs in HVAC - September 9, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - August 26, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - August 12, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - July 29, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - July 22, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - July 15, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - July 8, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - July 1, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - June 24, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - June 17, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.