Automotive MarketingNews

• How Acura is marketing its newest sedan in an SUV world September 25, 2020
  Action-packed ads and a new design for the TLX are aimed at the ‘real sedan fans,’ says Acura Brand Officer Jon Ikeda.
• Porsche to add service center, expand Experience Center in Atlanta September 23, 2020
  The sports car maker plans a 33-acre development for a new service center, classic factory restoration operation and an expanded track next to Hartsfield-Jackson Atlanta International Airport.
• Crab vs. goat battle for GMC and Ford September 21, 2020
  The automakers took cues from different species when designing upcoming off-roaders to conquer whatever terrain drivers encounter. The Ford Bronco has GOAT modes, while the GMC Hummer EV has crab mode.
• Jeep goes green and finally gets ‘Pale Blue Dot' September 21, 2020
  FCA's Olivier Francois, known for never taking no for an answer, did not give up on the idea after the astronomer's widow turned him down three years ago. When the automaker finally greenlighted plans to electrify Jeep's lineup, he got a different answer.
• Toyota, Dentsu team up to improve marketing strategy September 16, 2020
  The alliance formed by the automaker and advertising firm will establish two companies, with one focused on communications and the other on digital transformation strategy.
• Mazda North America elevates Brad Audet to marketing chief September 15, 2020
  Audet, who has led captive ad agency Garage Team Mazda since 2013, was interim chief marketing officer since March, when Dino Bernacchi left the post.
• How FCA's Olivier Francois finally got Carl Sagan's words into a Jeep ad September 15, 2020
  It took four years, but the deal-making marketer got his eco-friendly “Pale Blue Dot” spot made at last, as the brand pursues its electrification strategy.
• Used-vehicle dealers tap Facebook Marketplace for sales leads September 14, 2020
  The social media site's buying-and-selling feature now allows stores to integrate their fleets and automatically upload vehicles as they become available, then helps funnel leads to dealers through Facebook Messenger.
• This fan really can't wait for a Cybertruck September 14, 2020
  Igor Krezic's company, Stark Solutions, spent eight months disassembling a Ford F-150 Raptor and rebuilding the parts into a gasoline-powered Cybertruck impostor.
• Film documents Ford's crisis response September 14, 2020
  On the Line, a nine-minute film showing the automaker's pivot to making face masks, ventilators and other needed equipment, was directed by Peter Berg of "Friday Night Lights."