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Automotive MarketingNews
- Facebook launches new playbook, e-learning courses for dealers May 13, 2019Dealers have been asking the social media giant for more details on how to use its various ad tools and better execute successful campaigns.
- VW's modern-day anti-theft device May 13, 2019A commercial for the 2019 Jetta GLI brags about a security feature that few car thieves can defeat: a manual transmission.
- Post-Toyota, Julie Hamp lands new role at Motus One May 13, 2019Julie Hamp's auto industry career was sidetracked nearly four years ago when she resigned as Toyota's chief communications officer after her arrest and detention in Tokyo. She's back to lead a fleet-management company.
- To boost sedans, automakers use key feature from SUVs May 10, 2019The latest entrants to the all-wheel stable include the Mazda6, Nissan Altima and Toyota Prius. As sales of crossovers, SUVs and pickups grow, automakers are equipping more sedans with all-wheel drive.
- VW reveals name, pricing of electric hatchback in Europe May 8, 2019Volkswagen revealed the name, pricing and driving ranges for its first mass-market EV, which will be called the ID3. The Golf-sized hatchback is part of VW Group's 30 billion-euro ($34 billion) strategy to topple Tesla as the electric-car leader.
- 2020 Corvette badge also gets redesigned May 6, 2019The eighth-generation Chevrolet Corvette has been redesigned so completely that even its famous badge is getting a new look.
- Nissan markets ProPilot cautiously May 6, 2019Nissan takes a conservative approach to marketing its ProPilot technology, emphasizing its use as a driver assistant, rather than a driver replacement.
- Hands-free isn't attention free May 6, 2019Cadillac's Super Cruise technology is marketed as a hands-free system, but the luxury brand's job is to make sure consumers don't translate that as "attention-free."
- Marketing misunderstandings May 6, 2019Rapid advances in electrification and safety place new burdens on marketing staffs to avoid misunderstandings that could confuse or even endanger consumers, many of whom haven't been in the new-car market for a decade or more.
- How Mr. Bean, The Rock hoist service business May 6, 2019Mr. Bean is the title character of a popular British TV comedy. He’s also helping Street Toyota in Amarillo, Texas, sell more wheel alignments.
HVAC Marketing News
- FYI: News Briefs in HVAC - May 13, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - May 6, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - April 29, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - April 22, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - April 15, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - April 8, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - April 1, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - March 25, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - March 18, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC – Mar. 11, 2019For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.