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Automotive MarketingNews
- 2023 Kia Telluride gets off-road chops as crossover builds market momentum August 17, 2022Kia is giving the 2023 Telluride large crossover more off-road muscle along with a big dose of Madison Avenue marketing.
- As 2025 approaches, Jaguar begins polishing image as an elite lifestyle brand August 16, 2022Jaguar's lifestyle ads aim to position the brand as the pinnacle of luxury, right up there with such exclusive European brands as Cartier jewelry and Hermes and Balenciaga fashions.
- Dodge brings back Durango Hellcat for 2023, will offer 7 Challenger and Charger heritage models August 15, 2022The Stellantis muscle brand is making some noise with its roaring engines before transitioning to more eco-friendly electrified performance.
- Cadillac replaces Mercedes as U.S. Open tennis sponsor — here's what it is planning August 15, 2022Cadillac has inked a multiyear deal with the U.S. Tennis Association, with plans to use the New York City event to plug its EV ambitions, including its Lyriq EV model.
- Aftermarket suppliers still have time to develop thoughtful EV strategies August 14, 2022There's no need for aftermarket companies to immediately transform their current business models. Instead, they have time to thoughtfully evolve them.
- McLaren goes off-road with its HySpeed shoe launch August 14, 2022The supercar maker has partnered with APL, a high-performance athletic footwear brand, to create a line of $450 shoes called HySpeed.
- Frunk fan Fallon frolics with Ford's Farley August 14, 2022The late-night comedian test drove the F-150 Lightning with Ford's CEO and posed for photos with workers who build the truck.
- Sonic Automotive's EchoPark names VaynerMedia as its first agency of record August 9, 2022Sonic's fast-growing used vehicle unit EchoPark plans social media push to 'identify the brand' after expansion.
- Former Ford exec Matt VanDyke on jump to Shift Digital August 7, 2022Former FordDirect CEO Matt VanDyke left Ford Motor Co. in June after 14 years, primarily in marketing roles, to become president of Michigan-based digital marketing vendor Shift Digital.
- Watching with interest: Dealers creating brands to sell used cars August 7, 2022Experts say there are multiple reasons why starting a new standalone brand for digital sales could make sense, from diversification and geographic expansion to reaching new consumers.
HVAC Marketing News
- Southeastern Home Services Acquires Stay Cool Air Conditioning and HeatingSoutheastern Home Services, a residential home services provider specializing in HVAC, plumbing, and electrical services, has purchased Stay Cool Air Conditioning and Heating.
- Facts + Figures: AHRI Shipment Data for June 2022Industry figures are estimates that are derived from the best available figures supplied by a sample of AHRI member companies.
- Air Pros USA Acquires Dream Team Heating and AirAir Pros USA announced the acquisition of Dream Team Heating and Air, a family owned HVAC company that has been serving the Baton Rouge area for decades.
- The NEWSMakers Podcast: HVAC Technicians and Soft SkillsIn the latest episode of The NEWSMakers podcast, Kyle Gargaro, editorial director for The ACHR NEWS, talks to Steve Coscia from Coscia Communications.
- Xplor Technologies Acquires Enterprise Selling SolutionsXplor Technologies has announced it has agreed to acquire Enterprise Selling Solutions LLC (ESS) and its platform, HVACBizPro.
- PremiStar Acquires Mechanical Service Inc.PremiStar, a provider of commercial and industrial HVAC, plumbing, and building automation services, has acquired Mechanical Service Inc., a commercial HVAC contractor.
- HVAC Tax Incentives Enhanced in Sweeping BillThe Inflation Reduction Act was passed August 12 in the U.S. House of Representatives and is expected to be signed by President Joe Biden on August 16.
- HVAC Contractors Get Into the ZoneContractors and HVAC technicians can create a wealth of opportunities by adding residential HVAC zoning to their list of services.
- Friedrich Supports Industry, Local Community With Internship OpportunitiesFriedrich Air Conditioning Co., a U.S.-based manufacturer of air conditioners and other home environment products, is offering an engineering internship program.
- Not Your Average HVAC ApplicationA look at your not-so-typical HVAC installations, including an installation at a flight simulator facility in Alaska, an unheated Amish barn to a home, and a historical Brooklyn limestone.