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Automotive MarketingNews
- VW uses Amazon boxes, free music to promote Taos November 30, 2021Volkswagen of America has launched a campaign that will print QR codes on over 1 million Amazon boxes to market the compact crossover, offering three months of free premium music streaming as a reward for participating.
- Mazda's new Alabama plant sends a message to U.S. consumers November 29, 2021The Huntsville factory, shared with Toyota, is a key part of the brand's made-in-America push.
- Florida Gov. Ron DeSantis pulls dealership into political fray November 29, 2021The head of the dealership group that owns Brandon Honda says he made "zero connection" between the store's name and the "Let's go Brandon" chants that have broken out at recent Republican events.
- With new mobile app, customers get perks, Stellantis gets intel November 29, 2021The automaker believes a deeper understanding about the people who buy its products could prove useful as it develops business models that go beyond selling vehicles.
- 2 Super Bowls of emails to redefine a brand November 23, 2021A muscle-car giveaway harvests consumers' addresses, which Dodge can use to build confidence in its electric future.
- Barbie toys with auto show circuit November 22, 2021Mattel will be selling a toy version of the Fiat 500e at Walmart for $30.
- Genesis, despite sales growth, needs brand awareness push, COO Claudia Marquez says November 21, 2021Sometimes Genesis still seems like the industry's "best kept secret," Marquez said, and that needs to change.
- SAE ad campaign targets new, younger members November 21, 2021The organization makes a pitch to people who don't associate SAE with electrification and zero-emission technology.
- GM says it can retrofit heated seats in mid-2022 November 19, 2021Because the features can be added later, affected vehicles will be discounted by $50, instead of up to $500 as GM originally said.
- Dodge ‘chief donut maker' gets a Hellcat, wad of dough November 15, 2021The brand is seeking an enthusiast to serve as an ambassador. The job comes with a Hellcat, $150,000 salary, a wardrobe and the title "chief donut maker."
HVAC Marketing News
- FYI: News Briefs in HVAC - November 15, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- Eastern New Mexico University Granted HVAC Excellence AccreditationThe HVACR training program at Eastern New Mexico University, in Roswell, New Mexico has been granted accreditation.
- FYI: News Briefs in HVAC - November 1, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - October 18, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - October 4, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - September 20, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - September 6, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - August 23, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - August 9, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - July 26, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.