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Automotive MarketingNews
- HO SUNG SONG: Positioning Kia for new era in EVs November 30, 2020Kia's president is positioning the South Korean carmaker for a new era to rev up electric vehicle sales, branch into purpose-built new mobility runabouts and gradually move the marque upmarket.
- Manheim reaches 75th year in turbulent 2020 November 27, 2020Manheim celebrates 75 years in a historic year of unprecedented challenge.
- Ford taps eBay’s Suzy Deering as next CMO as it looks outside for marketing help November 24, 2020Ford's new hire comes as the automaker puts a new emphasis on technology. Ford described Deering as “accomplished at using technology, data and analytics to anticipate customer needs and fulfill them with human-centered products and services.”
- McLaren names planned PHEV Artura November 23, 2020The pivotal model for McLaren's transition to a 100 percent electrified portfolio has been named Artura.
- Audi of America names seasoned PR pro Tara Rush as its new CMO November 18, 2020Rush will oversee all U.S. marketing efforts, including advertising, retail marketing, consumer experience and brand partnerships, CRM and social media. She will continue to oversee communications until a successor is named.
- Honda to show 11th-gen Civic sedan on Twitch November 12, 2020Honda is making its world debut of the 11th-generation Civic on the Twitch streaming platform Nov. 17. Honda has its own Twitch channel, HondaHead2Head.
- Mitsubishi's Gardiner to lead VW of America marketing November 10, 2020Kimberly Gardiner replaces Saad Chehab, who left Volkswagen in May after nine months on the job. Gardiner's appointment is effective Monday, Nov. 16.
- Volvo-backed Polestar blocked from French market in Citroen logo dispute November 9, 2020A French has court found that Polestar’s logo is similar enough to Citroen's "double chevron" to potentially confuse car buyers.
- Tesla's latest introduction is already sold out November 9, 2020The electric vehicle maker ran out of $250 bottles of Tesla Tequila just hours after introducing the drink on its website.
- Ohio retailer attracts new crowds with drive-in movie nights November 9, 2020Thayer Family Dealerships of Bowling Green, Ohio, typically hosts a handful of events per year to keep customers coming back. It pivoted to hosting drive-in movies during the pandemic.
HVAC Marketing News
- FYI: News Briefs in HVAC - November 16, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - November 2, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - October 19, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - October 5, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - September 21, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - September 7, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - August 24, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - August 10, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - July 27, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - July 13, 2020For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.