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Automotive MarketingNews
- Barra silent on Twitter since Musk's takeover November 23, 2022The Twitter absence suggests GM’s retreat from the platform was more comprehensive than indicated when it joined other brands pausing advertising last month.
- Why Chevy features a 65-year-old car in its holiday ad November 23, 2022The General Motors brand goes for emotional appeal, rather than the hard sell, in spot that features a woman, her neighbors and a 1957 Chevy Bel Air Nomad.
- Nissan primes the EV pump November 23, 2022Nissan's EV Carefree+ initiative helps address a significant dealer pain point — the impact of low-maintenance electric vehicles on their high-growth fixed ops business.
- Earnhardt: Cowboy marketing blazed a trail November 20, 2022A rodeo cowboy and hype man who built a retail empire in Arizona, Earnhardt rode a steer in TV commercials, prompting his group's signature tag line: "That ain't no bull!"
- Bergstrom: Establishing a culture of caring November 20, 2022Secret shoppers, bathrooms with fresh flowers and striving to become among the Best Dealerships To Work For are some of the strategies used by Bergstrom Automotive, of Neenah, Wis., which John Bergstrom founded in 1982 with brother Richard.
- Disney names Hyundai 100th anniversary sponsor as car brand preps global ad blitz November 16, 2022Hyundai is planning "a year’s worth" of campaigns connected to the 2023 Disney milestone.
- Legoland crafts a life-size F-150 Lightning replica November 13, 2022The Florida theme park used Lego bricks to create a life-size replica of Ford's electric pickup.
- Why walk at work when you can cruise in VW's EV chair? November 13, 2022The automaker souped up an office chair with headlights, a rearview camera and a top speed of 12 mph.
- Elon Musk's Twitter takeover: Here's how automakers are responding November 4, 2022Several automakers have been quick to reevaluate their advertising relationships with Twitter now that the social media giant is controlled by one of their most significant competitors: Tesla CEO Elon Musk.
- Volkswagen stops paid advertising on Twitter November 4, 2022Volkswagen said it has recommended to its brands to pause paid advertising on Twitter until further notice.
HVAC Marketing News
- HVAC Distributors Can Avoid Common Pain Points with a WMSWhile it’s no secret that automating manual processes with a WMS provides greater control over inventory and labor costs in the warehouse, the right WMS will also help HVAC distributors address several common pain points in the warehouse.
- Munters to Build All-New Site in the U.S.Munters' new facility will house fabrication, assembly, rotor production, a new R&D lab, as well as a service training academy.
- Del Air Receives Investment From Astara Capital Partners LLCDel-Air Heating and Air Conditioning announced that it has received a growth investment from Astara Capital Partners LLC.
- Women in HVACR Conference: Growing and GlowingThe Women in HVACR conference went on without a hitch with over 400 members in attendance, 45 exhibiting sponsors, and an Ignite Gala that “set the roof on fire.”
- Service Champions Group Acquires Service Wizard Heating & Air ConditioningService Champions Group announced it has reached an agreement to acquire Service Wizard Heating & Air Conditioning.
- Facts + Figures: AHRI Shipment Data for September 2022Industry figures are estimates that are derived from the best available figures supplied by a sample of AHRI member companies.
- APR Supply Co. Honored by Fulton BankFulton Bank, having opened its own doors in 1882, recently recognized APR Supply Co. for 100 years in business, 75 of which the two have partnered in business.
- Repairing a System With Multiple IssuesRepairing refrigeration systems can be challenging, especially when a system has multiple problems. Technicians should have patience during the troubleshooting process, as it is easy to rush to an early conclusion.
- Rheem Receives CES 2023 Innovation AwardRheem’s ProTerra Plug-In Heat Pump Water Heater has been named a CES 2023 Innovation Award winner in the Sustainability, Eco-Design & Smart Energy category.
- No Better Time to Offer Solar, EV Charging, and MoreHomeowners looking to add solar, EV chargers, high-efficiency heat pumps, and more will soon have access to numerous tax incentives and rebates. HVAC contractors may want to consider offering more of these products and services.