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Automotive MarketingNews
- Comedian's dare steers business dealer's way October 25, 2021A small-town Minnesota dealership known for its wacky commercials got an assist on its latest TV ad from the writers of HBO's "Last Week Tonight With John Oliver."
- Minn. Ford dealer airs ad written by HBO's ‘Last Week Tonight' October 21, 2021The commercial is airing in Minnesota this week and was uploaded to the show's YouTube channel as a "web exclusive" video. It had racked up nearly 3 million views as of Thursday morning.
- Stellantis hires Black-owned agency to bolster multicultural marketing October 14, 2021Detroit-based Ignition Media Group will consult the automaker on North American brands Ram, Jeep, Dodge, Chrysler, Alfa Romeo and Fiat.
- Penske, Hendrick tops in online reputation study October 11, 2021Nissan and Infiniti outranked other auto brands, according to the study by Reputation, which helps companies manage online reviews and customer feedback.
- Jeep boss: I pity the Ford October 11, 2021The rivals are battling it out over the supremacy of their off-road vehicles, with Jeep brand leader Jim Morrison taking a few pot shots recently at Ford.
- Ford works to construct Maverick base with DIY appeal October 10, 2021Ford thinks its highly customizable small pickup can win over younger, budget-conscious buyers and foster loyalty among owners.
- Geneva show further postponed until 2023 October 7, 2021Organizers said the show will come back "stronger than ever in 2023" after the event planned for next February was postponed because of coronavirus-related issues.
- GM hires first-ever digital chief October 5, 2021Edward Kummer, a digital and marketing leader, who has had posts at Nordstrom, Oakley and Walt Disney Co., joins the automaker this month.
- EV marketing needs a reality check October 4, 2021Electric vehicles still have disadvantages compared with their internal combustion counterparts, but they could be successfully pitched as ideal second vehicles in family fleets.
- ‘New' Aston Martin DB5s drive like originals, thanks to ZF October 4, 2021The 25 Goldfinger DB5 continuation cars being hand-built by craftsmen don't just look like the originals used in the 1965 movie, they drive exactly the same.
HVAC Marketing News
- FYI: News Briefs in HVAC - October 18, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - October 4, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - September 20, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - September 6, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - August 23, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - August 9, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - July 26, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - July 12, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - June 28, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.
- FYI: News Briefs in HVAC - June 14, 2021For your information news briefs from a wide variety of categories within the HVAC industry. Price increases, mergers and acquisitions, award winners, and more are highlighted here each week.