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Automotive MarketingNews
- 2 former dealership employees who started new marketing firm settle lawsuit April 23, 2024A Massachusetts dealership has settled a lawsuit that accused two former employees of breach of loyalty, misappropriation of trade secrets and other claims for setting up a competing dealer-to-dealer digital marketing agency.
- Dealers raise concerns about how Scout, Sony Honda Mobility will sell vehicles April 20, 2024Dealers, associations and NADA have been sending inquiries to Scout Motors and Sony Honda Mobility on how the brands plan to sell vehicles.
- Ford Mustang Experience Center celebrates pony car fans April 18, 2024The Charlotte, N.C., event space is the latest effort by Ford to create unique experiences such as the Bronco Off-Roadeo, Mustang Dark Horse Track Attack and Ranger Raptor Assault School.
- Guest commentary: Video's role in selling vehicles in a buyer's market April 11, 2024One of the most effective ways to raise a dealership's brand online and influence car shoppers is with video.
- AI can help dealers boost customer service, make decisions April 11, 2024Dealers are using AI to enable their systems to aid in many decisions, said Rich Sands, CEO of Stella Automotive AI.
- How-to guide from TruVideo gives pointers on perfecting service inspection videos April 11, 2024TruVideo's new book helps service departments take impactful inspection videos to be more transparent with customers.
- Hyundai used New York to illustrate its product path forward March 30, 2024Hyundai Motor Group has a big story to tell at the moment, and it used the New York show to make sure people heard.
- Ford Mustang 60th anniversary party set for Charlotte speedway March 27, 2024Ford said it will send 2024 Mustang owners an "exclusive new feature" commemorating the nameplate's 60th anniversary via software update next month.
- Ranger Raptor buyers get schooled March 22, 2024The Ranger Raptor Assault School, a one-day experience in Utah's Tooele Valley, is included in the purchase of Ford's newest performance pickup.
- No limits: Small dealers go national with video streaming ad pilot March 18, 2024Technology from marketing software company Constellation is helping smaller auto dealers place affordable national advertising through NBCUniversal streaming options.
HVAC Marketing News
- Goodman: Inverter Air Conditioner and Heat PumpsThe split system, side-discharge air conditioners and heat pumps were designed to free up space for backyards, rooftops, or patios while delivering quiet, premium-style performance.
- Johnson Controls Reports Progress on Sustainability Goals“At Johnson Controls, our focus on sustainability is a force multiplier accelerating our strategy, cutting our operating costs, and helping us attract and retain the best and brightest talent in the industry,” said George Oliver, chairman and CEO.
- Preserving Company Culture – Life After SellingTo preserve the time and hard work spent on developing a company culture, really take the time to ensure whoever the business is sold to is committed to preserving it.
- Swedish Firm Beijer Ref to Acquire Young SupplyYoung Supply, a family-owned company founded in 1935, serves contractors in the Midwest, including Michigan and Ohio — states adjacent to Beijer Ref’s current U.S. holdings.
- Don't Let Competitors Snatch Your Business in this Repair Market (or Any Market)First impressions, a distinguished brand, and the speed at which you respond to a potential customer inquiry are all crucial as the HVAC industry transitions from a replace to a repair market.
- Hisense Chooses Honeywell Refrigerant for its A/C UnitsThe integration of Honeywell’s Solstice refrigerant into Hisense units comes amidst the recent increase in legislative mandates across the country to reduce the use of high-GWP HFCs in response to the growing global emphasis on addressing climate change.
- Attention is the New Currency: How HVAC Contractors Can Master LinkedIn for Market DominanceHaving an online presence on sites like LinkedIn is no longer enough for an HVAC contractor in this saturated market.
- 'A Milestone': Fujitsu Opens Texas Training CenterThe Airstage Innovation & Learning Center is a dual-purpose facility that provides training opportunities and research and development capacity.
- U.S. House of Representatives Push Back on Further Regulation AttemptsRepublicans in the U.S. House of Representatives are pushing back on attempts to regulate consumer appliances.
- Rapid Locking System Opens St. Louis Training CenterThe RLS training center is the latest addition to the company's 80,000-square-foot headquarters facility and will serve as a one-stop-shop for contractors, engineers, and wholesalers to learn about evolving industry trends, and how to successfully install and implement press fittings.